Use product data to grow CLV
Generated by Klaviyo AI
The post explains how Klaviyo’s product analysis helps brands move from generic post-purchase tactics to data-informed strategies. It outlines how insights on repeat purchase timing and product combinations can sharpen merchandising and marketing to drive repeat orders and increase customer lifetime value.
- Challenge without insightsMarketers often rely on outdated analyses and assumptions, leading to blanket follow-up timing and generic bestseller promotions.
- Product analysis capabilitiesKlaviyo’s product analysis reveals when customers typically buy again and which products they purchase together or in succession.
- Smarter post-purchase flowsInsights on buying behavior enable optimized timing and more relevant upsell recommendations in post-purchase automations.
- Improved merchandisingData on product pairings supports creating targeted bundles for abandoned cart flows and sales campaigns.
- Availability requirementThe product analysis report is available exclusively to customers using Klaviyo Customer Data Platform (CDP).
The problem
Scaling a business depends on growing customer lifetime value (CLV) as effectively as possible.
And to do that, it’s critical to understand and leverage how customers buy today—how they make follow-up purchases, what they buy together, and when they return.
Without access to the right data or analytics tools, it’s time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Businesses find themselves using out-of-date analyses or making assumptions about purchase trends and customer behavior instead of accessing real, updated insights.
Without those insights, marketers often find themselves defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.
The solution
With Klaviyo’s new product analysis, businesses have easy access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like:
- After someone buys a product, how long does it typically take for them to make their next purchase?
- What items do they tend to buy in the same cart?
- What items do they tend to buy in their next purchase?
As a result, it’s simpler than ever to promote the right products at the right time to drive repeat purchases—and ultimately grow CLV. Use buying behavior insights to sharpen merchandising strategies, such as optimizing the timing and recommended up-sells in post-purchase flows, and creating recommended bundles for abandoned cart flows or sales.
Access the report today
This report is exclusively available for customers of Klaviyo Customer Data Platform (CDP).
Log in to check it out in your Klaviyo account.
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